Important Considerations for SEO

To simplify the SEO process and achieve good results in rankings, have you ever asked the question When SEO Web needs to pay attention to what? And this article GTV SEO will help you give the answer, 12 things to pay attention to when SEO website:

1. Optimize for Search Intent

Search intent matters in 2023. When users search for something, Google must return relevant results to match their search intent. Otherwise, it will bring bad user experience.

2. Do in-depth keyword research

Keyword research is always the most important step when it comes to SEO. It is important to know what your users search for. If not, you're after something illusory. In addition, it helps to know what competitors are doing. So make sure you research that too.

3. Targeting and Main Theme

You don't have to target a single keyword. However, it is important to target one main topic. Again, it's all about user intent. If you think the two keyword phrases are very similar. But if you're not sure about that intent, do a Google search.

4. Use the main keyword in the title and description

Title tags and Meta descriptions are really important for SEO. For the first time, Google actively searched for keywords within. Your title tag to find out if your content is relevant to search queries.

Second, these titles affect CTR. Means more clicks to your site.

The trick is that you can add keywords in the title. Studies show that users want to see keywords inside the title or description. That's also why Google puts their keywords in bold text all the time.

5. Write optimized content for your users and Google

Do it in that order. First your users, then Google. Writing well-optimized content is one of the most important, best practices in SEO.

6. Use short and human-friendly URLs

Warning: Do not change URLs already indexed by Google without implementing an appropriate 301 redirect. This can greatly affect your rankings. It's always the best idea to get the URL in the first place and stick with it.

URL length is not a ranking factor. But there is a correlation between shorter URLs that will probably yield higher rankings. Maybe better optimized pages just need cleaner URLs. But beware, this is just “Possibly”. The point is that a URL should describe exactly what the content is about. This way, there will be more chances that people will click on them. In fact, it increases CTR by up to 45%. The keywords inside the URL also help Google figure out what the content is about.

7. Optimize Your Website Loading Speed

Loading speed is very important. Some studies show: You can lose 7% conversion rate for every second your website takes to load more.

Fixing speed issues covers things like image sizes and JavaScript. Another thing that affects your website speed is the server. Make sure you have a good host.

8. Hierarchy of your site navigation

Structure is one of the most often overlooked SEO best practices. That's why you need SEO before you start creating a website. The way the navigation determines the click depth to the pages. And Google encourages linking pages not too far.

9. Optimize images for SEO

One of the biggest problems with images has to do with their size. BIG images will take longer to load. They make your website slow to load.

Make sure you follow these rules:

Compress images with a tool like Smush for WordPress or ShortPixel

Display them at the right size and don't just scale them down with CSS

Load images outside of user view later, with LazyLoad

However, image optimization doesn't end here. Make sure you also add the relevant Title and Alt Tag to the image.

10. Use internal links to relevant texts

Site structure can be continuously reinforced by using internal links. We know Google penalizes backlinks with exact match texts if they do too much.

Also, keep in mind that boilerplate content with internal links from sections like the header, footer, or sidebar is less valuable than contextual links from the body.

Whenever you publish new content. Keep in mind when you can refer to old content where relevant and link to it. Your focus should be on highlighting the pages that you consider most important.

11. Content updates work best after a while

Updating and improving old content that works well can really help you with search engine rankings. Don't just do this for the best content, but also for old content that used to fail to satisfy user intent.

12. Track Your Results With Google Search Console

Google Search Console is your best friend. You can also track everything with Google Analytics. However, when it comes to SEO, Search Console is the go-to monitoring tool.

Google Analytics tracks users after they visit your website. While Search Console tracks them from the Google side, on the search results pages themselves.

So, for the most accurate results, it's best if you use Search Console. Not only does it show you how your content is performing in Google, but it also pinpoints a lot of SEO issues your site may have.

>>> See more: Best SEO Services Providers

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