The Local SEO

In the time of website administration, the whole family must be too familiar with the phrase from Local SEO, right? Local SEO plays an extremely important role in the company's overall SEO strategy, local SEO helps your website reach all people in a certain area. This will help your business reach a wider target audience, if the company plans to target a certain geographic area. What is Local SEO? What benefits do they bring to the business? Please add Mona Media Review right below.

What is Local SEO?

This is the stage of optimizing your website so that it appears in the first position of Google, Bing and Yahoo for searches related to your region/province/country.

How can Google know and rank these businesses?

When companies have a website and implement SEO, they will inform Google about the product/service information they are doing business with and their business location.

Google has a Learn feature for users who can review through a star rating. The higher this metric, the better Google knows this organization.

In some special cases such as the business being exposed in the media, or the owner of the organization's CEO being suspected of ABC... Google can also update this information to analyze the units.

Why is Local SEO important?

The zoning and management of customers is extremely important for business people, because it helps you to reach users in the best way. In this case, local SEO acts as a tool for locating your customers, in other words, local SEO will make it easier for users to find your website thanks to search engines. like Google.

Local SEO is especially useful for travel websites, restaurant and hotel websites. Of course, if you ignore local SEO, you can still reach many customers, but these customers may not be the ones you want to target and you need a lot of time. It can be more difficult to have people who are not supposed to be your competitors.

Imagine, your store operates in Hanoi and can only supply products in this market, but most of the customers who come to browse through the search engine are in Saigon, the sale will not be the same effective or not?

That approach is obviously not effective in terms of sales, on the contrary, it also costs you more time. That is also the reason why we must practice Local SEO to focus on attracting customers in the right area where we do business.

How is local SEO different from regular SEO?

Basically, local SEO is a form of search engine optimization that focuses on geography. This is different from traditional SEO that focuses on increasing the visibility of your website in the country or the world. With Local SEO, you can identify and make the most of local search engines to connect with customers in your area.

This means that Local SEO is also part of general SEO. To do SEO effectively, you need to focus on the following key elements:

Technical SEO: Technical SEO optimization (Sitewide).
On-page SEO: Optimizing almost every SEO element needed on the website.
Off-page SEO: Optimizing SEO elements outside the website.
Local SEO: SEO strategy on a local, defined geographical location for content.

However, to optimize Local SEO, you need to assess and understand the specifics of the local market, thereby tailoring the appropriate content and approach to the local audience. Not only that, optimizing Google My Business and other interactive channels is also an important factor in your Local SEO strategy.

Conclusion about Local SEO

Why do we have to Local SEO? Simply because the behavior of searching for products / services by locality is increasing and has the ability to close orders cheaper than the general search behavior. Moreover, Local SEO also saves you dozens of costs compared to an overall SEO manufacturer, targeting almost all users across a region or country.

To make Local SEO effective, update all company information on search engines and social networks, and respond to Reviews on many of these platforms, low or bad. In addition, you must optimize your website by placing keywords on descriptions, titles, links, schemas, and images to help Google and buyers better recognize you.